The last time an Agency hoping to win RIM’s business tried this, they ended up getting juiced.
I am not a rabid Apple fan, but this kind of advertising turns me off through its inherent negativity. Why not shoot for the positive instead – you know, that thing they called the high ground?
The easy response to the current ad?
iPAD POV: Apple device showing huge wave on screen.
MAN POV: Shocked look on his face says to woman. “Excuse me. Did you know that there’s a Tsunami headed this way? I just saw it on the news.”
Cut to woman’s face with shocked expression (takes off expensive sunglasses): “Really how much time do we have before it hits?”
MAN POV: Heroes look on his face says to woman. “Five minutes.”
Cut to Woman hand over mouth in shock.
MAN POV, holds out his hand to her and says: “But it’s OK, I’ve got Google Earth up, and I’ve mapped the way out of here to the high ground.”
Cut to: Two of them fleeing the pool area, man with iPad in hand,
Cut to: Sunglasses and Kindle abandoned on lounge chair.
Cut to: Shot of two of them, from rear lying naked side by side in the sunset. Music from iPad playing a romantic tune in the background.
Voice-over: Woman’s voice, softly, chuckling, “So what happened to that Tsunami.”
Man’s voice, “You were so absorbed in that book, it was the only way I could think of to get up you here.”
Far more interesting dontcha think 🙂
- Amazon goes after Apple’s iPad in new Kindle ad (seattletimes.nwsource.com)